Applied Sciences Layout assignment

Using
all the design concepts you have learned up to this point, create a flyer (8.5 x 11 inches) in InDesign or Illustrator (only for this assignment). The goal of this flyer is to
promote an event.

Remember that it must be clear to the reader/audience:

· who is advertising (who is organizing this event)

· who is invited to this event (who is the audience)

· what this event is about (for example career fair, health fair, music festival, live band, etc..)

· and don’t forget to mention the
date, time, and location.

**When designing your flyer, remember what you learned about repetition, alignment, flow, balance, and contrast. Your flyer must reflect these design concepts.**

You are free to create a flyer about any product/company/issue you’ve already been working on or choose a real event happening in the community, or make something up for this assignment.

For the mechanical part (your ability to manipulate the InDesign or illustrator tools you’ve learned), you have to set up the grid, margins, bleed marks, and the bleeds (if applicable).

Then on a separate Word doc
,
identify/discuss in your design

· Contrast

· Balance

· Alignment

· Repetition

· Flow

Be sure to export your flyer as a .pdf. Please submit

both
the PDF and InDesign files, as well as your Word document.

Example:

Simple Improv_example.pdf

Actions

Student examples:

Setting up your document and gathering images

Links to an external site.

Helping student fix mechanical in Illustrator

Links to an external site.

Helping student understand hierarchy and composition

Links to an external site.

Rubric

Layout Assignment Rubric

Criteria	Ratings	Pts
This criterion is linked to a Learning Outcome Content – overall design reflects intended audience and message.	5 pts Proficient 3 pts Competent 1 pts Novice	5 pts
This criterion is linked to a Learning Outcome Mechanical and design – file correctly set-up including bleeds, margins; text, images, and objects are strategically positioned to create a coherent design that is attractive to the reader (“pick-me-up” factor).	5 pts Proficient 3 pts Competent 1 pts Novice	5 pts
This criterion is linked to a Learning Outcome Rationale – Alignment, repetition, flow, contrast, and balance are clearly identified in the discussion	5 pts Proficient 3 pts Competent 1 pts Novice	5 pts
Total Points: 15

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