1. What are the key elements in McDonald’s global marketing strategy? In particular, how does McDonald’s approach the issue of standardization? Does

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1. What are the key elements in McDonald’s global marketing strategy? In particular, how does McDonald’s approach the issue of standardization? Does it think global and act local? Does it also think local and act global?


2. The plan to Win initiative is built around five factors that drive McDonald’s business: people, products, place, price, and promotion. As a student of marketing, what can you say about these factors?


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